Enrique Hoyos

CMO and Head of Product @ Pexels, Part of the Canva family

Enrique Hoyos is CMO at Pexels (part of Canva), where he leads marketing, product, and monetization. Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users. A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.

Speaker Sessions

Beyond Acquisition: Turning Users Into Lifelong Customers
Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens. Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers. We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.
- Enrique Hoyos

Enrique Hoyos

Speaker Sessions

Beyond Acquisition: Turning Users Into Lifelong Customers