Marc Sirkin
CEO @ Third Door Media (A Semrush company)
Marc Sirkin is a battle-tested leader in marketing, technology, and media, with over 30 years of watching industries pretend they understand the internet (he's been online since 1993). As CEO of Third Door Media, a Semrush company, and host of the aptly named "Playbook Broken" podcast, Marc specializes in calling BS on conventional wisdom while building systems that survive contact with reality. His curiosity about AI and emerging tech isn't academic—it's rooted in three decades of watching "revolutionary" tools fizzle while actual innovations quietly reshape everything.
Speaker Sessions
- Reservations Full
Fri •Sep 5 •1:45pm - 2:15pm PT •
CoLab 14: Stop Fighting Resistance—Start Using It
You're not lazy. You're adaptively reluctant, and that's your superpower. This group experience flips productivity advice by revealing why resistance to tasks is an evolutionary feature. Learn the FORCE framework that works WITH your reluctance, not against it, and why the AI age demands weaponizing your resistance. Ideal for leaders looking to unlock productivity for themselves and their teams. This session is a repeat offering of CoLab 2 (not a series); each occurrence covers the same material.
Open to All Levels
- Reservations Full
Wed •Sep 3 •1:00pm - 1:45pm PT •
CoLab 2: Stop Fighting Resistance—Start Using It
You're not lazy. You're adaptively reluctant, and that's your superpower. This group experience flips productivity advice by revealing why resistance to tasks is an evolutionary feature. Learn the FORCE framework that works WITH your reluctance, not against it, and why the AI age demands weaponizing your resistance. Ideal for leaders looking to unlock productivity for themselves and their teams. This session is a repeat offering (not a series); each occurrence covers the same material.
Open to All Levels
- Reservations Full
Thu •Sep 4 •11:15am - 12:00pm PT •
CoLab 7: Stop Fighting Resistance—Start Using It
You're not lazy. You're adaptively reluctant, and that's your superpower. This group experience flips productivity advice by revealing why resistance to tasks is an evolutionary feature. Learn the FORCE framework that works WITH your reluctance, not against it, and why the AI age demands weaponizing your resistance. Ideal for leaders looking to unlock productivity for themselves and their teams. This session is a repeat offering of CoLab 2 (not a series); each occurrence covers the same material.
Open to All Levels
- Reservations Full
Thu •Sep 4 •2:45pm - 3:30pm PT •
CoLab 9: Stop Fighting Resistance—Start Using It
You're not lazy. You're adaptively reluctant, and that's your superpower. This group experience flips productivity advice by revealing why resistance to tasks is an evolutionary feature. Learn the FORCE framework that works WITH your reluctance, not against it, and why the AI age demands weaponizing your resistance. Ideal for leaders looking to unlock productivity for themselves and their teams. This session is a repeat offering of CoLab 2 (not a series); each occurrence covers the same material.
Open to All Levels