Sumner Vanderhoof

CEO and Co-Founder @ Propensity

Sumner Vanderhoof is the CEO and Co-Founder of Propensity, the only ABM Platform with Contact-Based Attribution. He has over 15 years of experience optimizing growth for organizations of all sizes, from the Fortune 500 to startups. With a strong background in Technology and Rev-Ops, his knowledge has been instrumental in driving Propensity's growth and success, making it a prominent player in the ABM industry. Under his leadership, Propensity has achieved significant accomplishments and continues to thrive in the ever-evolving business landscape.

Speaker Sessions

ABM for the Modern Marketer: Strategies That Actually Work
ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.
- Sumner Vanderhoof

Sumner Vanderhoof

Speaker Sessions

ABM for the Modern Marketer: Strategies That Actually Work