Ben Conte

How to Run Modern Competitive Marketing

Get the inside scoop from HubSpot’s own competitive team on how to run competitive marketing. We’ll show you how to scale competitive insights using AI and automation—no fluff just the actual techniques we use at HubSpot. This hands-on session will walk you through how to think about competitive strategy and different methods for research and monitoring. Plus, we’ll show you how to turn all that intel into something your marketing, sales, and service teams will actually use. You’ll leave with practical frameworks and tools you can implement immediately.