Dr. Mark Hoffman
Collaborative Intelligence Lead, Asana Work Innovation Lab @ Asana
Dr. Mark Hoffman leads collaborative intelligence at Asana's Work Innovation Lab. He transforms Asana's powerful data into actionable research and insights, helping customers assess how they work and identify opportunities for growth. Prior to joining Asana, Mark was a professor of sociology and business at Stanford University, where he developed novel computational tools for studying collaboration and social interaction.
Speaker Sessions
- Reservation Required
Wed •Sep 3 •1:15pm - 2:45pm PT •
Maximize AI-Driven Campaign Impact With Asana and HubSpot
Tired of disconnected tools, launch delays, and campaign bottlenecks that take a toll on marketing ROI? Discover how AI-powered campaign workflows bring speed, clarity, and accountability - from intake through execution and reporting. See a live demo in Asana featuring how the latest AI capabilities, powerful automations, and the integration with HubSpot come together to transform your next campaign. You'll also gain proven insights from Asana's Work Innovation Lab to help teams launch high-impact campaigns that grow customers and revenue.
Open to All Levels
