Rachel Stephan
Snöballer-in-chief @ Snöball Event Marketing
Rachel is an event marketing strategist, event tech founder, and industry speaker on event and influencer marketing. When planners need more butts in seats, they call Rachel. With 24+ years of experience, she crafts creative solutions to event marketing challenges. Drawing from hundreds of campaigns, she launched the award-winning Snöball platform to supercharge attendee acquisition. Her secret: blending clever digital tactics with the human-to-human values that power the events industry.
Speaker Sessions
- Reservation Required
Wed •Sep 3 •1:15pm - 2:45pm PT •
Vibe Eventing: Data-Driven Event Monetization
What if you could bottle your best event's energy—and sell it? Explore the next frontier: using data to decode audience attention, amplify engagement, and unlock revenue. Go beyond traditional metrics to learn how "vibe eventing" powers new sponsorship models and premium experiences. Perfect for marketers ready to lead where attention equals profit.
Open to All Levels
