Emma Stratton

Founder @ Punchy

Emma Stratton is a messaging expert and founder of Punchy, a training and consulting firm that helps tech companies win on messaging. Since 2016, Emma has developed messaging for 175+ companies like Loom, Outreach, and Uber, and has trained 1,600+ marketers how to write messaging that resonates, including teams at Salesforce, Microsoft, Atlassian, Zoom, and Oracle. She is the author of the best-selling book Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds and Markets. Emma lives in Portland, Oregon with her husband and three kids.

Speaker Sessions

How to Write Better Messaging for Your AI Product
Right now, every software company is trying to market their AI as something innovative and different. But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.
- Emma Stratton

Emma Stratton

Speaker Sessions

How to Write Better Messaging for Your AI Product