Mark Debenham

VP of Growth Marketing and Ops @ Adverity

Mark Debenham is VP of Growth Marketing & Operations at Adverity, where he drives new business and optimizes inbound performance using data-led insights. A marketing professional for over 15 years, Mark has worked across B2B and B2C, both in-house and agency-side. He has been using HubSpot for 13 years and has spoken at HubSpot’s GROW London 2022 and INBOUND 2023 events. Mark is a member of HubSpot’s Customer Advisory Board, contributing insights and learning from the community. Based in London, he enjoys playing with his cats and running his pizza blog.

Speaker Sessions

Confessions of an AI Impostor: How to Trust Your Data Story
AI gives marketers more data than ever, but instead of clarity, it leads to analysis paralysis. Teams argue over numbers, and marketers end up doubting and then defending the data. Imposter syndrome kicks in. Are the numbers right? Why does every team see them differently? Introducing the AI alibi framework to get you out of trouble: 1. Spot the signal. What’s the data saying? 2. Translate for trust. How do teams interpret it? 3. Own the narrative. Make it clear, persuasive, and reliable. Leave the ego at the door. This session is for anyone who’s ever doubted their data or themselves.
- Mark Debenham

Mark Debenham

Speaker Sessions

Confessions of an AI Impostor: How to Trust Your Data Story