Thu •Sep 4 •1:15pm - 2:45pm PT (1 hour 30 minutes)•Deep Dive 3•Rm 214 (Level 2)
Founder-Led Sales: How to Win Paying Customers
Get a crash course into Harvard Business School's most popular course with Sales Coaches Carole Mahoney, Jaime Diglio and Leslie Venetz. You will discover how to identify early prospects to build a robust pipeline, conduct initial sales meetings that consistently lead to the next stage, confidently communicate your value proposition to establish trust and motivate buyer action.Come prepared with your go-to-market and business development challenges and leave with actionable strategies you can test immediately.
Open to All Levels
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Session Speakers
Carole Mahoney
Founder @ Unbound Growth
Author of the best selling book: Buyer First: Grow Your Business with Collaborative Selling, Carole has been called the “sales therapist’ by a Harvard Business School professor where she coaches their Entrepreneur MBA students. She has also been named a top sales influencer by LinkedIn and Sales Hacker.
Jaime Diglio
CEO @ The WIN Room
CEO of The WIN Room™, Jaime Diglio is a TEDx speaker, author of Moneyball Leadership, and Entrepreneurship Sales Coach at Harvard. Her WIN Room Programs help sellers perform their best when it matters most by combining emotional + social intelligence for a competitive edge in an AI world. A former Microsoft leader and ...
Leslie Venetz
Founder @ The Sales-Led GTM Agency
Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and Founder of The Sales-Led GTM Agency. Recognized globally as a LinkedIn Editorial Top Voice, 5x Top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie is one of the most influential voices in modern sales. She has been featured in t...
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