INBOUND Blog

Creating a branded space is one thing. Creating a full-blown retro media experience is another. At INBOUND 2023, Wistia didn’t just show up, they transported attendees back to the ‘90s with a high-energy activation that brought their brand personality to life while driving product education and serious pipeline growth. This is how Wistia flipped the script on sponsorship by combining throwback charm with forward-thinking strategy (complete with mini interviews, merch moments, and marketing that moved the needle).

Branding at events is everywhere. Unforgettable brand experiences are rare. At INBOUND, the brands that stand out are the ones who think bigger and design for experience. That's exactly what CallRail did—turning their space into a collaborative photo moment that generated record-breaking results and strengthened their position in the HubSpot ecosystem.

Events are all about creating spaces for meaningful interactions. That’s why we collaborate with INBOUND partners to turn their big ideas into unforgettable experiences—like when hapily built an entire summer camp experience at INBOUND 2024. Grab a s'more, gather ‘round the campfire, and settle in for the story of how hapily’s nostalgic adventure retreat captivated the INBOUND community and delivered standout results.