INBOUND Blog

Event activations are often measured by leads and pipeline but Computan proved that personality and presence can be just as powerful. At INBOUND 2024, the global development agency showed up with hand puppets, multilingual charisma, and a mission to build real relationships with the HubSpot community. Here’s how Computan blended playfulness with performance—and walked away with measurable wins, record connections, and a team that left inspired.

Events are crowded. Spaces blur together. But at INBOUND 2024, one display stopped attendees in their tracks: a life‑size, rotating HubSpot sprocket cake. The confection was a dessert‑for‑show and Huble’s conversation starter. It was the centerpiece of a sponsorship that generated £300–£400K in closed business and hundreds of thousands more in active pipeline. Read on for how Huble found sweet success at INBOUND.

When you know your audience, showing up is only half the strategy. For Badger Maps, a platform built for field sales, INBOUND 2024 was a chance to be seen and a targeted play to engage the right teams, in the right ecosystem, at the right moment. With clear goals and lessons learned from past events, the team arrived with purpose and walked away with pipeline-shifting results.

Creating a branded space is one thing. Creating a full-blown retro media experience is another. At INBOUND 2023, Wistia didn’t just show up, they transported attendees back to the ‘90s with a high-energy activation that brought their brand personality to life while driving product education and serious pipeline growth. This is how Wistia flipped the script on sponsorship by combining throwback charm with forward-thinking strategy (complete with mini interviews, merch moments, and marketing that moved the needle).

Branding at events is everywhere. Unforgettable brand experiences are rare. At INBOUND, the brands that stand out are the ones who think bigger and design for experience. That's exactly what CallRail did—turning their space into a collaborative photo moment that generated record-breaking results and strengthened their position in the HubSpot ecosystem.

Events are all about creating spaces for meaningful interactions. That’s why we collaborate with INBOUND partners to turn their big ideas into unforgettable experiences—like when hapily built an entire summer camp experience at INBOUND 2024. Grab a s'more, gather ‘round the campfire, and settle in for the story of how hapily’s nostalgic adventure retreat captivated the INBOUND community and delivered standout results.