INBOUND Blog

Let's face it, every marketer dreams of a bottomless budget. Alas, we have to face reality. The good news is that it isn't just what you spend; it's how you spend when it comes to your brand budget. In the competitive world of marketing, understanding three key principles: effectiveness, evenness, and efficiency—can be your brand's secret weapon.

Are you looking to create exceptional content in your company that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the curve in a world where AI is revolutionizing how marketers approach their work? At INBOUND 2023, content marketing expert Marcus Sheridan shared what types of content you should be producing with AI to establish credibility within your industry, all while maintaining a human touch that resonates as authentic, trustworthy, and helpful.

Kickstart 2024 by supercharging your email, content, and campaigns using behavioral science. Knowing your audience is one thing, but knowing your audience’s behaviors and how that can trigger action leading to more opens, reads, clicks, and conversions is another.

New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

As we step into the new year, it’s time for B2B marketing leaders and CMOs to rethink their digital strategies. One of the most powerful tools at your disposal? LinkedIn Ads. Known for their effectiveness, particularly in the B2B space, these ads come with their own set of challenges to navigate: high costs and steep learning curves.

Managing a digital ad campaign can be a lot like solving a puzzle without having all of the pieces in front of you. You’re given a lot of metrics, but making sense of them is another story. It's a common challenge, and one that leads to inefficient ad spend.

In today’s world, authenticity is mission critical when it comes to brand building. It’s not enough to mass market your customers — dig deeper, get to know who your customers really are, learn how to speak to them, and you’ll see the long term impact that can have.

Marketing teams and leaders know that email is an essential communication channel for increasing brand loyalty and engaging more deeply with customers. But, it can also drive some serious revenue, with an average ROI of $36 for every $1 spent. How can you make the most of your email strategy? Demand generation expert, Jay Schwedelson, (CEO and Founder, Outcome Media/SubjectLine.com/GURU Events) shares some top email trends and what marketers should be incorporating into their strategy. Read on for more tips and tricks from Jay’s 2022 INBOUND session “Email Marketing Tips: Do This, Not That” and don’t forget to register to catch Jay at INBOUND23!

INBOUND alum Chimamanda Ngozi Adichie is one of the most influential and celebrated authors of our time. Her work has been recognized for its ability to tackle complex issues with clarity and nuance, and her stories have inspired countless readers around the world.

Emma Grede is a veritable multihyphenate. She’s co-founder and CEO of Good American, founding partner of SKIMS, chairperson of the 15 Percent Pledge, and the first Black woman shark on Shark Tank.