INBOUND Blog

Let's face it, every marketer dreams of a bottomless budget. Alas, we have to face reality. The good news is that it isn't just what you spend; it's how you spend when it comes to your brand budget. In the competitive world of marketing, understanding three key principles: effectiveness, evenness, and efficiency—can be your brand's secret weapon.

Are you looking to create exceptional content in your company that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the curve in a world where AI is revolutionizing how marketers approach their work? At INBOUND 2023, content marketing expert Marcus Sheridan shared what types of content you should be producing with AI to establish credibility within your industry, all while maintaining a human touch that resonates as authentic, trustworthy, and helpful.

New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

As we step into the new year, it’s time for B2B marketing leaders and CMOs to rethink their digital strategies. One of the most powerful tools at your disposal? LinkedIn Ads. Known for their effectiveness, particularly in the B2B space, these ads come with their own set of challenges to navigate: high costs and steep learning curves.