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Today’s consumer craves simplicity, personalization and affordability. Consumer expectations are constantly evolving and organizations should evolve alongside of them. CVS Health's consumer-centric strategy has converted 45% of detractors into promoters. In this fireside chat discover how embracing a data-centered approach to feedback collection, closing the loop with all consumers, solving pervasive issues and cultivating a consumer-centric culture among colleagues drives loyalty and satisfaction among consumers — turning critics into advocates.