Stop Telling Stories: Have Brand Conversations That Convert

Stories don't compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition. Join this session to learn how to debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue.