How Leading Brands Are Preparing for Google's Generative AI

Will generative AI search help or hurt your SEO? Google's shift to AI is transforming how consumers find the information they need to make purchase decisions. Search marketing experts at global brands like Nestle, Etsy, HP, and IBM are rethinking their SEO strategies to maintain organic growth. Join Dale, a 20-year SEO and AI veteran, as he reveals exclusive insights from face-to-face interviews with over a dozen SEO leaders at leading brands retooling to stay ahead of constant change in organic search. The insights shared will give you the tools to compete and win in generative AI search.