The full agenda is here! Explore our impressive roster of expert-led sessions packed with game-changing insights. 

Buyers Are in Control: Why That’s Good and What To Do Now

In this session, we will present the evidence that shows that buyers are fully in control of their buying journey and that they make their purchase decisions prior to talking to sellers. This may seem scary, but we’ll also show why this is a good thing for marketing. Then we’ll work through what marketers need to do to make sure their brand and solutions are preferred when buyers make their decisions. Join this session to learn how and when buyers pick a winner, what marketers must change to succeed in this environment, and how to build internal consensus to make this change.

Join us in person at INBOUND 2024

INBOUND is THE place to up-level your skills, learn new tactics, meet new people to build your professional network, and take your career to new heights. Are you ready to build your future in the heart of Boston? Let’s Grow.
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