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You have probably heard: listen more, ask questions, follow this process, and that sales is a numbers game. If that's true, what are you doing wrong? The truth is that we are often bad at selling because we believe selling is bad. We try all the tactics to make people like us, but they won't share information. We try to persuade and influence our buyers, but they ignore us. Based on data from over 2 million sellers and behavioral science, learn how to get buyers to share information that releases dopamine in their brain, the same chemistry involved in building trust and relationships.