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Some organizations are yet to embrace the full power of social. This session will teach you how to get ahead of the social curve. In this session, we break down why your social strategy is the most critical way to drive top-of-funnel demand, to track brand, competition, and customer preferences. Social can position your business for long-term success – not just short-term virality. We’ll unpack how to turn a goldmine of social data into actionable insights.