How Top CMOs Are Using AI To Build B2B Creativity and Impact
AI is making brand and emotional connection more critical than ever in B2B marketing, not less. Three leading CMOs will share how they’re navigating the balance between AI automation and brand authenticity while establishing marketing as a strategic driver of AI adoption across their organizations. They’ll share real examples of what’s working and what’s not, how to use AI to deepen customer relationships and strengthen brand trust, and tips on showing marketing’s strategic value to the C-suite.
Session Speakers
Suzanne Kounkel
Chief Marketing Officer @ Deloitte
Suzanne is Deloitte’s Global and US CMO, leading integrated brand, marketing, and communications. She has worked with CMOs from some of the world’s top brands and has seen firsthand their ability to drive large-scale transformational change, create new levers for growth, and effectively influence the C-Suite and boardr...
Lena Waters
Chief Marketing Officer @ Notion
Lena Waters is the Chief Marketing Officer at Notion, leading marketing strategy with a focus on delivering the brand promise to customers, driving demand for products, and growing revenue. Prior to Notion, Lena built global consumer and B2B teams at high-growth companies like Grammarly, Docusign, Lookout, and Responsy...
Sydney Sloan
Chief Marketing Officer @ G2
Sydney Sloan is the CMO of G2, the world’s largest and most trusted software marketplace. She’s a seasoned marketing leader with decades of experience in driving transformative growth and innovation for high-tech companies. She’s also an advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where...
