Fri •Sep 5 •12:45pm - 1:45pm PT (1 hour)•HubSpot Academy Lab 1•Room 104
ENCORE: Lab: From Data Chaos to Clarity With Smart CRM
Fragmented customer data holds your business back—marketing can’t segment, sales misses signals, and service lacks context. In this hands-on workshop, learn how to turn HubSpot’s Smart CRM into a unified data powerhouse. We’ll walk through step-by-step tactics to build a strategic data framework, maintain data quality, and unlock insights your teams can use. You’ll leave with a starter guide and a clear roadmap to make Smart CRM your single source of truth.
Advanced
Session Speakers
Brenna Zenaty
Senior Professor @ HubSpot
Brenna is a Senior Professor for HubSpot Academy living in Atlanta, GA, USA. Before joining the Academy team, Brenna was a customer education manager at an ABM tech company and the marketing manager at a HubSpot partner agency. As a professor, Brenna's goal is to help people implement, manage, and customize HubSpot thr...
Patrick Eng
Senior Academy Professor @ HubSpot
Patrick is a senior professor with HubSpot Academy, based in Northern Virginia. His journey with HubSpot began in 2015 when he joined a HubSpot Partner agency as a marketing technologist and helped their customers setup and use their HubSpot tools. When he isn’t digging into complex HubSpot problems (usually involving ...
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