Unlocking ROI: Where Marketing and Finance Align

Three-quarters of marketing leaders feel increased pressure from CFOs to prove marketing's value, yet only a small percentage feel confident driving strategic decisions. Great marketing nurtures lasting, profitable relationships and integrates seamlessly with enterprise functions. Learn how integrated marketing planning eliminates operational silos, connects marketing teams with creative, leadership and finance, and transforms performance measurement to unlock ROI and increase influence.

Open to All Levels

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Session Speakers

Joanna Buchholz
Managing Director @ Deloitte
Joanna is a 21-year Deloitte veteran specializing in sales and marketing planning and digital transformation. She helps clients boost performance by aligning sales, marketing, and finance through strategy, technology, and analytics. A leader in Deloitte’s Marketing Planning offering and a founding member of its Anaplan...

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Unlocking ROI: Where Marketing and Finance Align

Session Downloads:

Session Speakers

Joanna Buchholz

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