Sales
April 24, 20248 GTM Transformations To Drive Efficient Growth
In B2B technology companies, we’ve been obsessed with the relentless pursuit of growth at any cost over the last few decades. “At all costs” often meant we had better budgets and higher tolerance for experimentation that we do today.
But that approach turned out to be unsustainable, and the new mandate we hear everywhere: drive efficient growth!
You’re not alone if you’re feeling like this mandate makes GTM harder than ever!
