INBOUND Blog

For growth leaders, events aren’t about filling rooms anymore; they’re about fueling pipeline, deepening relationships, and creating moments that move the needle. But with AI changing how we plan, market, and measure, it’s time to ask a better question: What does a high-ROI event actually look like now? At our recent panel, four industry pros shared how they’re rethinking the event playbook by blending AI and emotional intelligence to drive better outcomes with less waste.

Venture capital veterans Joel Cutler (co-founder and managing director, General Catalyst) and Paul English (co-founder, KAYAK and Boston Venture Studio) took the INBOUND 2024 stage to break down what AI really means for startups and businesses today: companies that hesitate to adapt are setting themselves up to fail. With Harvard Business School professor Youngme Moon steering the conversation, they encouraged business leaders to rethink their approach before it's too late.

The way we work is changing. Fast. And if AI agents weren’t on your radar yet, at this past INBOUND, Dharmesh Shah made sure they are now. HubSpot’s CTO delivered a perspective-shifting vision of how AI agents are fundamentally reshaping how businesses run (and gave a peek into his recent work with agent.ai). What does this shift mean for you? Let’s dive in.

The rise of accessible design tools as transformed the way people everywhere bring their ideas to life and tell their brand stories. At INBOUND 2024, Canva's CPO, Cameron Adams, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.

When it comes to AI and marketing, Atlassian’s CMO Zeynep Inanoglu Ozdemir brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir know show to connect the dots between AI's technical capabilities and its practical marketing applications. At INBOUND 2024, she sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.

AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses. At INBOUND 2024, Joshua Xu, co-founder of HeyGen joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication. "We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week," Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.

INBOUND 2024 dove deep into the center of what’s shaping the future of marketing, sales, and AI. If you missed out on the sessions and insights (or are still sorting through your notes), we’ve got you covered. We crowdsourced top #INBOUND24 takeaways shared on LinkedIn. Here's what you need to know to stay ahead of the curve, straight from some of our attendees.

There’s no doubt that AI is changing the game in every industry. The evolving landscape of the emerging technology and its impact on our world is still being uncovered and explored as more individuals and companies move to adopt it into their work.

On September 6, INBOUND 2023 officially got underway with the highly anticipated HubSpot Spotlight, where execs Yamani Rangan (CEO), Andy Pitre (EVP, Product), and Dharmesh Shah (co-founder and CTO) took to Main Stage to discuss the hot topic on everyone’s minds: generative AI.

Demanding schedules, tight deadlines, limited bandwidth … those factors coupled with remote working environments can create a perfect storm of workplace stress, directly impacting mental health. As advancements in AI technology continue, we can expect more tools and platforms that will help optimize productivity while taking care of our mental health. Here are five areas where AI can help support your mental health at work