Inbound
December 22, 2025How to Use AI to Personalize Emails at Scale
If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization.
At INBOUND, Ari Echt-Wilson, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization.
Here’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.
Session Recap
AI