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In this 45-minute session, you will discover the secrets of success behind the world’s leading go-to-market (GTM) teams at Samsara, Rippling, Clearbit, and HubSpot. Learn how these teams are using data to dominate their markets. We'll delve into topics such as understanding your total addressable market, creating an ideal customer profile, identifying buying intent, and maximizing conversion rates. All with real-world examples from these top teams over the last 18 months!