Dale Bertrand

Fire&Spark

President

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences and leads corporate training events.

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Build Your Curiosity

Digital

How AI Will Transform the Way Marketers Work

In 2022, artificial intelligence can write articles, monitor social media feeds and mimic creativity. Marketers who seek to future-proof their careers can no longer ignore the AI revolution that is transforming the way we work. Change is coming fast as technology providers work hard to integrate AI into their offerings. You have the opportunity to realize the most optimistic version of a future where you collaborate productively with your AI coworkers. Join AI expert and futurist Dale Bertrand for an optimistic take on leveraging your uniquely human traits to thrive in an AI marketing world.

Community

Meetup 1 (254)

In-person

Meetup: SEO Marketers

Google’s misdirection has diverted marketers attention to fixing issues in confusing “core web vitals” reports and over investing in user experience. Yet, we all know from our daily interactions with Google that sites with poor UX often rank well for valuable keywords on the strength of their content and authority. So, what gives? This isn’t the first time Google has overstated the importance of ranking signals they choose to promote. This begs the question: where should you invest marketing resources to attract more organic customers?

Build Your Workplace

Deep Dive 6 (258)

In-person

How Great Brands Scale SEO: A Behind The Scenes Look

Has your organic traffic plateaued? Typically, marketing teams focused on SEO "best practices" struggle to maintain strong organic traffic growth. Search marketers at top brands, including HP, IBM, and Kraft all tell the same story-building on previous SEO success is often much harder than achieving your first organic clicks. Scaling massive organic traffic requires a different set of SEO strategies and allocation of resources that go far beyond traditional "best practices." Join 20-year SEO expert Dale Bertrand for a step-by-step framework for scaling organic traffic, based on a dozen face-to-face interviews with experienced SEO practitioners who have generated organic traffic at a global scale.