Dale Bertrand
President
Fire&Spark
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil, and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Dale has BS and MS degrees in computer engineering from Brown University.
Education Session
How Leading Brands Are Preparing for Google's Generative AI
Will generative AI search help or hurt your SEO? Google's shift to AI is transforming how consumers find the information they need to make purchase decisions. Search marketing experts at global brands like Nestle, Etsy, HP, and IBM are rethinking their SEO strategies to maintain organic growth. Join Dale, a 20-year SEO and AI veteran, as he reveals exclusive insights from face-to-face interviews with over a dozen SEO leaders at leading brands retooling to stay ahead of constant change in organic search. The insights shared will give you the tools to compete and win in generative AI search.
Dale Bertrand