Fri •Sep 5 •11:00am - 11:30am PT (30 minutes)•Impact Theater
Center Stage: Women Changing the Game in Sports Marketing
What happens when women lead? Entire industries evolve. From the locker room to the newsroom to the boardroom, this panel features powerhouse women rewriting the playbook in sports, media, and brand leadership. Karina Martinez and Jennifer Yepez-Blundell from DRAFTED sit down with moderator Sonia Thompson to share how they’ve built people-first strategies that shift culture and scale impact.
Open to All Levels
Session Speakers
Karina Martinez
CEO and Co-founder @ DRAFTED
Karina Martinez is the Co-Founder, CEO of DRAFTED, and a 2024 HOLA Powerhouse Latina changing the commercial messaging for Latinas in sports. As a two-time founder, she brings cultural fluency and brand strategy together to reshape how industries engage Latina audiences.
Jennifer Yepez-Blundell
COO @ DRAFTED
Jennifer Yepez-Blundell is the Co-Founder of DRAFTED, a media platform that speaks sports through the lens of Latina culture. With a deep understanding of the New Majority, DRAFTED reaches Latinas through cultural content, community and commerce. Prior to Co-Founding DRAFTED, Jennifer spent over a decade in corporate...
Sonia Thompson
Founder and Chief Consultant @ Thompson Media Group
Sonia Thompson is an inclusive marketing strategist, consultant, and coach who helps brands attract bigger, more diverse, and fiercely loyal customer bases. She writes columns for Inc., Forbes, and HubSpot on inclusive marketing, customer experience, and belonging. She's also the host of the Inclusion & Marketing podca...
Related Sessions
- Reservation Required
Thu •Sep 4 •10:15am - 11:00am PT •
2025 B2B Trends for the Contrarian Marketer
Open to All Levels
- Reservation Required
Fri •Sep 5 •1:30pm - 2:15pm PT •
40-Min AI Sprint: Branded AI Training and Take-Home Playbook
Open to All Levels
