The Science of Visibility: Storytelling That Builds Trust
Your brand isn’t just competing for attention—it’s competing for belief. In an oversaturated market, trust is the key to breaking through. This session unpacks the science of storytelling using the Elaboration Likelihood Model (ELM) to craft narratives that engage both logic and emotion. Learn how to create high-impact brand stories that resonate, persuade, and build lasting loyalty. Through real-world examples and interactive exercises, you’ll leave with actionable storytelling strategies that drive visibility, trust, and conversions.
Session Speakers
- Featured
Bryetta Calloway
Founder and CEO @ Stories Seen
Your Growth Moment is Here
San Francisco is calling. Join fellow change-makers for three high-impact days of powerful insights and real connections. Leave with proven tactics and strategies that drive results.
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