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Thu Sep 4 1:15pm - 2:45pm PT (1 hour 30 minutes)Deep Dive 1

Brand Gravity and AI: Making the Day 1 Shortlist

B2B buyers enter the market with a shortlist. They buy from that shortlist nearly 90% of the time. In this hands-on deep dive, we’ll explore Brand Gravity — the force that draws buyers to your solutions even before they are in market. And we'll show how AI allows you to track whether your buyers are in market so you can prioritize resources.

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