Influencers Aren’t Billboards. Stop Treating Them Like One.

If your influencer strategy is just “pay, post, pray,” we need to talk. Too many brands throw money at creators, cross their fingers, and wonder why nothing moves the needle. The creator economy keeps evolving, but one thing hasn’t changed: influencers aren’t just ads with a pretty face. They’re a powerful (and often untapped) growth engine. In this session, I’ll break down what actually works—how to build real partnerships, measure what matters, find the right influencers for your niche, and activate them in ways that drive results, no matter your budget.