Search Is Changing — Here’s How HubSpot Keeps Converting

The rise of AI has resulted in extreme organic search volatility for online publications, impacting traffic, lead generation, and monetization. This session highlights the steps HubSpot has taken over the past 18 months to circumvent traffic dips with CVR increases. If you manage content or conversion strategy, you’ll get actionable ideas to keep contacts coming in while SEO adapts your organic playbook. Learn strategies for CRO testing, investing in new conversion paths, and diversifying content formats to keep HubSpot’s blog a strong contact-generating, revenue-driving publication.