Thu •Sep 4 •1:45pm - 3:15pm PT •
The Creative Process — Iterating Towards GTM Alpha
GTM alpha might be a new term, but the concept is as old as cold outbound itself. Doing what everyone else is doing doesn't give you an edge. What gives you an edge is unique data with unique insights that craft unique GTM plays that stand out from your competition. In this highly tactical workshop, we'll start at the 30,000-foot view, leverage the latest AI tools to help you generate ideas for your own GTM alpha, and then translate your ideas into tangible workflows you can start executing today. Bring your laptops—we'll be digging in deep.
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Session Speakers
Yash Tekriwal
Head of Education @ Clay
Yash is a GTM expert, and known as the "professor" of Clay. From data scientist to no-code automator, Yash has GTM engineered scalable systems across hundreds of companies—helping teams 10x pipeline and processes with AI-powered enrichment & automation. Yash is a 2x-founder, former high school teacher & digital nom...
Izzy Kim
Customer Education @ Clay
Izzy leads Clay Cohorts, a peer-to-peer learning initiative at Clay. She graduated from the University of Pennsylvania where she studied Computer Science and Entrepreneurship. Prior to Clay, she worked as a Product Manager at Samsara. At Clay, she's been creating fun "unhinged" education content that gets everyone exci...
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