Thu •Sep 4 •1:15pm - 2:15pm PT •
ENCORE: Lab: AI Prompting for Marketing Excellence
ENCORE due to popularity! Ready to move beyond basic AI prompts? In this hands-on lab, you’ll write, test, and refine prompts that produce polished, strategic marketing content—not generic fluff. Using HubSpot’s AI tools and external platforms, you’ll practice iterative prompting to fine-tune outputs until they’re ready to publish. Bring your laptop and real challenges—you’ll leave with skills to create prompts that think like a top strategist, not just a content machine.
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Session Speakers
Crystal King
Senior Professor @ HubSpot
Crystal King is a Senior Professor for HubSpot Academy, focusing on social media and AI strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School...
Luis Azuaje
Inbound Professor @ HubSpot
Luis is an Inbound Professor at HubSpot Academy, located in Colombia. He specializes in digital marketing, sales, and educational content production. Luis has dedicated his career to training entrepreneurs, students, and professionals across Latin America and Spain. Before HubSpot, he created educational content for te...
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