Known for his sharp satire and pitch-perfect take on the absurdities of the modern world (corporate life included), Jost will bring his signature brand of smart comedy to Thursday night’s special After Hours set, open to all INBOUND attendees.
From network news parody to real-time cultural commentary, Jost has spent nearly two decades shaping the way we laugh at current events. Now, he’s bringing that perspective to INBOUND. Expect biting wit, dry humor, and maybe even a few hot takes on your Q4 planning meetings.
We’ve added even more big names to the INBOUND 2025 lineup—starting with a can’t-miss conversation featuring OpenAI’s Head of Platform Product Olivier Godement, plus fresh perspectives from leaders at The New York Times, HubSpot, and beyond. Check out the latest additions to the INBOUND 2025 stages spanning AI, leadership, marketing, and cultural impact.
Olivier Godement (Head of Platform Product, OpenAI)
OpenAI’s Olivier Godement and HubSpot’s Karen Ng—two powerhouse product leaders—explore how LLMs, evolving AI models, and platform partnerships are transforming the way we work, build, and scale. Join this Main Stage session for a fast-paced look at the future of product.
Karen Ng (EVP of Product, HubSpot)
Karen is the EVP of Product at HubSpot, where she leads product strategy and execution across product management, design, and partnerships to help millions of organizations grow better. She'll join OpenAI's Olivier Godement on Main Stage to explore the evolving role of AI in product.
Kevin Roose (Host of "Hard Fork", The New York Times)
When the host of The New York Times' "Hard Fork" podcast meets one of the most insightful interviewers in tech, you know it’s going to be good. Dwarkesh Patel will bring his signature deep-dive approach to uncover the perspectives and connections that Kevin Roose has developed covering the intersection of technology and society.
Anne Morriss (Best Selling Author and Founder of The Leadership Consortium)
Anne Morriss brings her leadership lens to a raw, resonant conversation with author and activist Glennon Doyle. From embracing discomfort to building resilience, this session explores how life’s toughest moments become catalysts for purpose, activism, and transformation—in work and beyond.
Kipp Bodnar (CMO, HubSpot)
Your favorite marketing podcast is going live! Kipp Bodnar takes the Main Stage for a special live episode of "Marketing Against The Grain", where no marketing trend is too sacred to question and no strategy is too established to challenge.
New Breakout Speakers:
Jon Dick (Chief Customer Success Officer, HubSpot)
Session: Customer Value Revolution—5 Shifts for CS Breakthrough
Customer Success has played defense for too long. HubSpot’s Jon Dick shares five key shifts driving the Customer Value Revolution—from measuring real outcomes to scaling value with AI and aligning CS with product. Learn how HubSpot turned retention into a growth engine—and how you can, too.
Sylvain Perron (CEO, Botpress)
Session: No More Pilots—The Insider Playbook for Shipping AI Agents
Tired of AI pilots that go nowhere? You’re not alone. This session breaks down the real-world architecture, decisions, and lessons from companies that have moved beyond experiments to launch AI agents that scale.
Ari Echt-Wilson (Director, Global Prospect Email Automation; HubSpot)
Session: AI Email That Converts—Without Sounding Like a Robot
AI-generated emails can sound robotic and convert poorly, but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. Discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.
Karina Martinez (CEO and Co-founder, DRAFTED); Jennifer Yepez-Blundell (COO, DRAFTED); Sonia Thompson (Founder and Chief Consultant, Thompson Media Group)
Session: Center Stage: Women Changing the Game in Sports Marketing
What happens when women lead? Entire industries evolve. From the boardroom to the locker room, this conversation brings together bold voices from sports, media, and branding who are reshaping the narrative and building people-first strategies that scale.
Aja Frost (Senior Director of Global Growth, HubSpot)
Session: Beyond Clicks: HubSpot's Content Strategy for the LLM Era
Your prospects are asking AI for answers before visiting websites. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built specifically for AI citation. Get the proven framework for content ROI in an AI-first world, including how to structure content for LLM training and metrics that matter when AI answers customer questions.
Jayde Powell (Social Strategist and Creator, The Em Dash Co)
Session: Behind the Screens—How Agencies Scale Social
We all love a big brand moment, but what does it really take to make one? Jayde Powell sits down with agency insiders to unpack the real strategy, staffing, and storytelling behind the scroll. If you’re leading social or scaling teams, this is your playbook for staying ahead of the curve.
Katy Caouette (Senior Director and AGC, Product, Eng, IP, AI; HubSpot), George Davis (Director of Product, HubSpot)
Session: Winning at Both Growth and Trust in the AI Age
As your business grows, so does your data—and so do the risks and responsibilities tied to it. Join a conversation with HubSpot’s product and legal experts to learn how to transform your approach to unstructured data, data governance, privacy, and security to drive innovation and growth.
Check out the updated agenda and start planning out your perfect week.
From Colin Jost's comedy to cutting-edge AI insights, INBOUND 2025 is shaping up to be our most dynamic event yet. Ready to experience it all firsthand? Register for INBOUND 2025 and secure your spot at San Francisco's Moscone Center from September 3-5.
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