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AI, Data, and the Future of Go-to-Market with HubSpot

AI, Data, and the Future of Go-to-Market with HubSpot

By Sarika Garg; GM and VP, Commerce Hub; HubSpot

This blog post is part of our "Back to Reality, Still Buzzing" series where HubSpot leaders share their insights and takeaways from INBOUND 2025.

My first INBOUND as a HubSpotter didn’t disappoint. What stood out most wasn’t just the scale—13,000+ people—it was the authenticity. From Dharmesh’s keynote on what AI is and how to win with it, to a practical marketing playbook for the AI era, to product demos that spoke for themselves, INBOUND felt like a working session for the future of go-to-market.

TAKEAWAYS FROM THE STAGE
  • AI CPQ (my personal favorite. I had a keynote on how “Time Kills deals”): Revenue data is gold. Connecting quoting, contract and CRM accelerates deals and improves sales + marketing insights.
  • AEO + The Loop playbook: HubSpot provided practical guides for marketers to leverage AI.
  • Data Hub: AI is only as good as the data behind it. HubSpot has launched a Data studio and Data agent to help unify data as a foundation.
  • Hybrid Teams: We’re moving from AI as a solo productivity tool to AI agents working alongside us—Hubspot had answers for research, prospecting, even multiplayer workflows.
WHAT CUSTOMERS TOLD US

I spent most of INBOUND in back-to-back conversations with customers and partners. Four themes kept coming up:

  • Lead-to-cash in one flow. Quoting, billing, and payments need to live inside HubSpot—no more tool toggling.
  • Unified systems. One customer literally crossed five tools off their tech stack until only HubSpot + ERP remained.
  • Partner extensibility. From ecommerce to reseller flows, partners are extending HubSpot into verticals and making it great for a bigger TAM.
  • Customers are ready for agents. They understand the acceleration and improved customer experience they can bring. The Deal Closing Agent—finalizing deals and renewals 24/7 sparked a lot of interest!

Big companies win with distribution. But INBOUND reminded me of another kind of power: thousands of customers and partners, in one place, learning and building together. That’s the HubSpot ecosystem at its best.

Until next year, INBOUND!

Sarika Garg

Sarika Garg

GM and VP, Commerce Hub; HubSpot

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