Edwina Dendler
CMO @ Prismic
Edwina helps B2B scale-ups build marketing strategies that drive growth, and the teams that bring them to life. She brings over 15 years of experience leading marketing and transformation across SaaS, Adtech, Fintech, TravelTech, and e-commerce, both as an in-house CMO and as an advisor. She’s currently shaping the future of AI-powered marketing at Prismic. Previously, she led the Direct-to-Consumer business unit at Pernod Ricard as CMO and served as Chief of Staff to the CEO at Criteo. Edwina is passionate about building strong teams, developing marketing leaders and learning every day.
Speaker Sessions
- Reservation Required
Fri •Sep 5 •11:00am - 11:45am PT •
Meetup: AI Fails and Lessons You Won't Hear Elsewhere
Welcome to Failure Fridays—an interactive session for those experimenting with AI, tackling the hard stuff, and learning on the go. We're creating a judgment-free zone where hard lessons get the spotlight and failures become learning gold. We’ll start with a roundtable—want to share? DM the host on LinkedIn—then move into small-group circles for honest conversation and shared learning, and end with an open mic of real takeaways. Come for the failures. Stay for the community. Leave with fresh perspective. *Session reservations required this year.
Open to All Levels