Shawn Goodin
Principal MarTech AI Engineer @ HubSpot
Shawn Goodin is a Principal MarTech AI Engineer at HubSpot, shaping the future of marketing through AI. Previously, he was Global VP of AI Strategy at FirstHive CDP and Principal Marketing Technology Strategist at Capgemini, leading GenAI for Customer Experience. With 20 years in marketing transformation, he’s held key roles at Silicon Valley Bank, JPMorgan Chase, Clorox, Northwestern Mutual, and SC Johnson. Named a Top 50 MarTech Leader by MarTech Cube in 2022, Shawn is known for his visionary approach to marketing and tech.
Speaker Sessions
- Reservations Full
Fri •Sep 5 •11:00am - 11:30am PT •
CoLab 12: Redefining Your Role in the Age of AI
Your current job is disappearing. Sorry, but it's true. AI is changing how we work forever. This workshop helps Sales/Marketing/Service pros stop panicking and start pivoting—learn what makes you irreplaceable and learn how to design your new role. This session is a repeat offering of CoLab 3 (not a series); each occurrence covers the same material.
Open to All Levels
- Reservations Full
Wed •Sep 3 •2:15pm - 3:00pm PT •
CoLab 3: Redefining Your Role in the Age of AI
Your current job is disappearing. Sorry, but it's true. AI is changing how we work forever. This workshop helps Sales/Marketing/Service pros stop panicking and start pivoting—learn what makes you irreplaceable and learn how to design your new role. This session is a repeat offering (not a series); each occurrence covers the same material.
Open to All Levels
- Reservations Full
Wed •Sep 3 •4:45pm - 5:30pm PT •
CoLab 5: Redefining Your Role in the Age of AI
Your current job is disappearing. Sorry, but it's true. AI is changing how we work forever. This workshop helps Sales/Marketing/Service pros stop panicking and start pivoting—learn what makes you irreplaceable and learn how to design your new role. This session is a repeat offering of CoLab 3 (not a series); each occurrence covers the same material.
Open to All Levels
- Reservation Required
Thu •Sep 4 •1:30pm - 2:15pm PT •
CoLab 8: Redefining Your Role in the Age of AI
Your current job is disappearing. Sorry, but it's true. AI is changing how we work forever. This workshop helps Sales/Marketing/Service pros stop panicking and start pivoting—learn what makes you irreplaceable and learn how to design your new role. This session is a repeat offering of CoLab 3 (not a series); each occurrence covers the same material.
Open to All Levels