September 6-9, 2022

third eye

Boston, MA

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TJ Adeshola TJ Adeshola Graphics Graphics Graphics Graphics

TJ Adeshola

Twitter
Head of Global Content Partnerships

TJ Adeshola leads Global Content Partnerships at Twitter. He is responsible for leading a team that develops and executes strategies for partners across sports, gaming, entertainment, and news – helping a range of properties across the globe to extend, scale, market, and monetize their content and programming initiatives on Twitter.
 
He previously served as Head of U.S. Sports Partnerships at Twitter, overseeing partnerships with all major U.S. sports leagues such as the NFL, NBA, WNBA, and MLB, as well as other sports properties like ESPN, NBC, Turner Sports, Fox Sports, the College Football Playoff and many more. Before joining Twitter in 2012, TJ worked on digital sales and marketing at ESPN where he supported the company’s digital properties, including ESPN.com and WatchESPN. 
 
TJ has been recognized for his diverse experience and expertise across social media, sports business, and tech. He has appeared on CNBC, Good Morning America, ESPN, NBA TV, and NFL Network. He has been recognized with 40 Under 40 awards from Sports Business Journal and Ad Age and was named one of 29 “Young Influentials” by Adweek. 
 
TJ is an active member of Blackbirds (@Blackbirds), Twitter’s employee resource group that celebrates and encourages diverse perspectives, and also a member of Minorities in Sports (MiS). Volunteering with community programs like DreamWakers and Harlem R.B.I., TJ is passionate about helping underrepresented youth. 
 
TJ is a graduate of the University of Georgia. Follow him on Twitter at @tjay.


SCHEDULE

Spotlight
Main Stage
Digital
In-person

Kudzi Chikumbu and TJ Adeshola Spotlight

Join us for this special morning session with Kudzi Chikumbu, Director of Creator Community, and TJ Adeshola, Head of Global Content Partnerships at Twitter.

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