Taylor Corrado

Wistia

Director, Brand

Taylor Corrado is the Director of Brand at Wistia, a leading video platform that gives marketers everything they need to get more from their video and podcasts. As a former Wistia customer, Taylor has spent the last decade driving awareness and growth for a variety of brands, including HubSpot, American Express, and Shift. A generalist marketer at heart, Taylor is passionate about content, storytelling, and above all, learning from other B2B marketers on how to make businesses more human.

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SCHEDULE

Build Your Business

Deep Dive 1 (153)

In-person

How Your Business Can Use Video Across Your Customer Journey

This workshop provides an interactive framework for creating the most impactful videos and getting them in front of the right audience at the right point in the customer’s journey. There are three core marketing goals where video can make a big difference - Acquisition, Adoption, and Brand. Come away with a map of where video can fit into your existing customer journey, where to focus your creative team, and how you can scale and measure the impact of video on your business.