Silke Hensel

RSG Group North America

CMO

Silke Hensel currently serves as RSG Group North America’s Chief Marketing Officer (CMO) and drives all marketing, branding and communication efforts as the company has rapidly expanded its footprint across the country. Through its constituent lifestyle and fitness brands Gold’s Gym, JOHN REED and HEIMAT, Silke spearheads the positioning of the company through the identification of communication and partnership opportunities in relevant markets across the United States as well as the creation of brand and marketing assets that are perfectly tailored to the needs of RSG Group’s customers. Previously, Silke worked for Grey WPP, one of the world’s top advertising and marketing organizations that serves twenty percent of the FORTUNE 500, before joining RSG Group’s global headquarters in her hometown Berlin, Germany. Silke is an integral part to the company’s growth into the world’s innovation leader in fitness and lifestyle.

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SCHEDULE

Build Your CRM

HubSpot Heroes Stage

In-person

How RSG Group Uses HubSpot to Create Synergy With Gold's Gym, JOHN REED & HEIMAT

RSG Group North America, owner of Gold’s Gym, JOHN REED Fitness and HEIMAT, knows how to move fast and grow strategically across the industry. We will share how our teams across Dallas and LA have kept pace with their lightning-fast growth by implementing HubSpot in less than 90-days and created synergy with consolidated resources across brands that are both new to the US market and iconic in the fitness space.