Sherrell Dorsey is an American data journalist and entrepreneur.
She is the founder and CEO of The Plug—a subscription news and insights platform serving as the business intelligence source for Fortune 1000 companies, government agencies, and ecosystem leaders across the country. The venture-backed company serves thousands of subscribers and insight and has been featured in the Washington Post, The Information, Fortune Magazine and others. The Plug is currently syndicated on the Bloomberg Terminal and in Business Insider.
A Seattle-native, Sherrell attended a computer and technical training program where she was mentored by Black computer scientists and informatics experts like Trish Milines Dziko, Zithri Saleem. The program helped her land consecutive summer internships at Microsoft throughout her high school career.
After graduating and working for designers and content marketing firms working at the intersection of commerce and social media, Sherrell made her transition back to the tech world. She began her foray into journalism shortly after leaving college, as a contributing writer for Fast Company, The Atlantic’s CityLab, The Root, Next City, Charlotte Observer, and many others.
Prior to launching The Plug in 2016, Sherrell worked as a marketing manager for Uber and in sales as a contractor for Google Fiber. She founded BLKTECH Interactive in 2016, an award-winning hub that has supported over 2,000 entrepreneurs and technologists of color throughout the city of Charlotte. The company was acquired in January 2021 by City Startup Labs.
As a speaker and presenter, she has graced stages and inspired inclusive ecosystem builders and leaders at SXSW, Amazon, the US Chamber of Commerce, the Brookings Institution, and more. In 2018, Sherrell was named one of CNET's most inspiring women. She was named AdWeek’s 100 most creative business leaders in 2021.
What We Owe the Creators of Culture
Two tech execs explore the ways Black spaces in tech drive cultural norms, and what it takes to cultivate these communities who shape culture, full stop.