Sheila Lahar

Crayon

Sr. Director, Content Marketing

Sheila Lahar is the Senior Director of Content Marketing at Crayon, the leading Competitive Intelligence platform. Prior to Crayon, Sheila helped lead and scale content marketing for B2B SaaS companies including DataRobot, Datto and Flatfile. When she’s not editing copy or reviewing conversion data, you can find her hanging in the 'burbs with her husband, two young kids, and a naughty beagle.

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SCHEDULE

Build Your CRM

HubSpot Heroes Stage

In-person

Why an Online Academy Is Fundamental To Grow Your Business at Any Size

Providing an online academy for your customers and prospects to learn about industry best practices, earn a certification, and discover the ins and outs of a product can deliver outsized returns. But, how, exactly? Find out as Crayon discusses the launch and maturation of its Competitive Advantage Academy (CAA), which is powered by Northpass, and connected to its demand generation engine with the Northpass for HubSpot integration. The goal of this session: to inform attendees how online academies can power your next wave of growth and show them how they can get started today.