Head of Demand Generation
Sarah Breathnach works with startups, to build a strong inbound marketing foundation for fast growth. As the Head of Demand Generation at Hunters, a cybersecurity startup headquartered in Tel Aviv, Israel – Sarah is building the Demand Gen & Field Marketing function globally. Prior to Hunters, Sarah started her tech career at Localytics, a Boston, MA start-up acquired by Upland Software in 2019. From there, Sarah was hired to build out the Demand Gen team at Tamr, a data & analytics start-up HQ'd in Cambridge, MA.
How To Scale Marketing While Revenue Grows 5x in One Year
Joining an early-stage startup is equal parts exciting and challenging. I joined Hunters, an Israeli security startup, as the first Demand Generation hire in 2021. Within my first 12-months, Hunters' revenue grew from 1M-5M ARR. During this session I'll share the six-step framework we used to scale our inbound marketing: 1. Audit 'current state' before Making Changes; 2. Understand opportunity source; 3. Align and focus your leadership on KPIs; 4. Get some quick wins; 5. Analyze website performance and create an improvement plan; 6. Build an operations roadmap focused on: people, process, and tech stack