Sr. Director, Strategic Development
Samantha speaks at numerous conferences online and around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers’ journey. In her role as Sr. Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. Samantha has helped hundreds of companies across multiple industries look at their big picture and understand the gaps that prevent them from growing their bottom line.
Cookie Monster Gonna Starve: The Future of 3rd Party Tracking
Marketers have been eating up cookies like the famous Sesame Street Character. Num! num! num! But be warned, the cookie famine is on the horizon! Consumers increasingly value privacy over personalization. Laws are being enacted to protect that privacy and companies like Apple and Google are jumping on board. How will marketers stay fed with data and drive consumer sentiment and sales? Even worse, how will you keep budgets from shrinking with less attribution? Join us for an informative session.