September 5-8, 2023

third eye

Boston, MA

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Sam Balter Sam Balter Graphics Graphics Graphics Graphics

Sam Balter

Director, Content and Media

Sam Balter is the Director of Media Content at ZoomInfo, an award-winning podcast host, and a big fan of charts. Sam has published articles for Adweek, HubSpot, The Pipeline, Clickz, and Marketing Profs and appeared on a number of podcasts including: #FlipMyFunnel, B2B Growth, The Growth Show, and the Amplified Marketing Podcast. Weird Work, the podcast he hosts, won a Shorty Award for Best Branded Podcast in 2019 and has over 800k downloads.


Build Your Workplace
Deep Dive 2 (156)

Developing Successful Media Content for B2B: Goals, Team, and Process

Companies that primarily develop content for search or paid ad campaigns are missing out. Media content is a massive opportunity to connect with your audience on the platforms they're already spending their time on. This session is for content marketing leaders focused on growing brand awareness through organic social. Building and managing a team that produces social-first content results in better social posts, podcasts, and video series. This session will cover creating "social-first content," goal setting, and the media production process.

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