Ryan Burkett

Digital

Do the Right Thing, Not All the Things

Year after year, marketers can consistently state one claim that always is valid: “the platforms and tactics for digital marketing have never been more vast in technique and volume than they are right now.” The challenge for digital marketing leaders and their teams today is not based on limitations in options. It is primarily driven by where their attention and resources should be directed. This debate will drive attention to the challenge of attempting too many tactics in your marketing strategy – and how to focus your attention where it matters most.