Rory Hope

HubSpot

Head of Content SEO

Rory is an SEO and growth marketer who is highly experienced at formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organizations. He has over eight years of experience scaling an agency, and working with some of the world's most successful SaaS companies.
Rory is passionate about developing integrated channel strategies and sharing his knowledge about how to use audience insights to optimize SEO strategies. Rory has previously been featured in BrightonSEO, Semrush, OnCrawl, Content Marketing Institute and Audiense.

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In-person

SEO Personas: Improve SEO Content Strategy With Social Data

Learn how to improve your SEO content strategy by using social behavioral and audience intelligence data. This session will run through a modern approach to SEO by inspiring you to look beyond the keyword and gain a better understanding of your SEO personas. We'll focus on how to discover the 'who' behind your keyword topic cluster. We'll run through a best practice approach to 'audience-first SEO'. This modern SEO strategy methodology will help you to produce more relevant and engaging content for your SEO personas. Let's learn how to discover the 'who' behind your priority keyword topics.