Robert is the Chief Marketing Officer for Atlassian, a collaboration software company with a mission to unleash the potential of every team. Robert oversees the company's global brand, marketing, e-commerce, and analytics teams, which together define Atlassian's distinctive go-to-market business model. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for Teespring, a social e-commerce platform. Previously, Robert was the CMO of eBay North America, which generated over $35 billion in annual trading volume.
Talking Too Loud: How To Spend More Time With Your Audience
Consumers are constantly inundated with all sorts of information and marketing every day. How do we get audiences to spend meaningful time with brands? On this live episode of Talking Too Loud, Chris Savage and Sylvie Lubow are joined by Atlassian's CMO Robert Chatwani and SmartBug Media's VP of Marketing Hannah Shain, to explore the shift towards customer-centric brands and the strategies marketers use to turn consumers into fans.
What's Next: Building an Organization To Fuel the Flywheel
How do you build and maintain a flywheel that reaches hundreds of thousands of customers, with over a decade of explosive year-over-year growth? Atlassian marketing leaders answer this question in this fireside chat where we share about the unique structure of our marketing organization, initiatives to hire and grow talent at scale, and the mindset and structural shifts required to truly fuel the flywheel.