Rebecca Shaddix

Rebecca Shaddix

Senior Director Product Marketing

15Five

Rebecca Shaddix has a track record of leading go-to-market strategies for high-growth B2B tech companies. As sr. director of product marketing at 15Five, she leads messaging and positioning, pricing and packaging, and GTM strategy. As founder and managing partner of Strategica Partners, she developed GTM strategies for tech companies, including Facebook and Spotify. As a Forbes contributor, she writes about implications of advancements in tech. Rebecca is the chair of the board of directors of Girl Develop It, a global non-profit that helps women transition into tech.