September 5-8, 2023

third eye

Boston, MA

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Parish Aggarwal Parish Aggarwal Graphics Graphics Graphics Graphics

Parish Aggarwal

Head of Ads Measurement and Privacy

Parish is an enterprise technology leader with a long track record of developing, launching, and selling marketing technology products used by millions of companies. At Google, Parish helps advertisers grow and future-proof their business by leading the Global GTM strategy for privacy-centric measurement solutions. Before Google, he spent 7 years in consulting and 4 years at Microsoft doing product management and business strategy, and built new ads products and SaaS/PaaS businesses from scratch. In his free time, Parish loves to travel, read, and spend time with his wife and two preschoolers.


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The Future of Customer Privacy with Google

The digital marketing ecosystem is experiencing a paradigm shift. Shifting customer demand, new regulations, and technology updates have caused privacy to move to the forefront of all marketers’ minds. Join Google Customer Solutions’ Head of Measurement and Privacy as we learn more about what exactly is changing, what this means for your business, and how you can prepare for what’s next. In this session, you will: understand user expectation and privacy regulation changes in the digital landscape, learn what actions you can take to prepare your business, and hear how Google and HubSpot are partnering to help digital advertisers prepare.

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