Nancy Harhut
Chief Creative Officer
HBT Marketing
A top-ranked speaker, Nancy’s known for her actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Madrid, and all over America with high-energy, example-jammed keynotes. The co-founder and chief creative officer of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing. She and her teams have won over 200 awards for marketing effectiveness. Check out her award-winning book, Using Behavioral Science in Marketing.
Education Session
5 Unconventional Messaging Moves for Marketing Mavericks
Today, the thing that may not make sense is the thing that may work best for marketers. You know your target doesn't always behave logically. Scientific research proves people often act irrationally, making decisions that aren't well-considered. However, you can get more people to consider you if you tap into certain unconventional tactics. Discover exactly what those techniques are in this eye-opening session. See many market-tested examples and gain five surprising ways to influence behavior. These messaging moves will make money for the marketing mavericks who embrace them.
Nancy Harhut