Nancy Harhut

HBT Marketing

Chief Creative Officer

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response. A frequent conference speaker, Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US. Along the way, she's been named one of the 10 Most Fascinating People in B2B Marketing, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. She is the Chief Creative Officer at HBT Marketing. Check out her new book, Using Behavioral Science in Marketing.

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Marketing Rules of Thumb: "Trust It"or "Bust It"

Marketers hear rules of thumb all the time. Advice like: Keep copy short; Focus on benefits; Feature positive testimonials. Sometimes following this advice helps. But, other times, it can actually hurt. Discover when to apply and when to avoid these common guidelines in this lively and informative debate. See under what circumstances seasoned marketers say to “trust” an often-quoted principle, and under which they argue “busting” that same principle is best. Gain an advanced understanding of when to apply certain rules of thumb so you create the most effective marketing.